Sales coaching tailored to IP firms
Learn to advocate for your expertise and break through in a competitive field
My coaching services are designed specifically for IP attorneys and firms. By addressing the market realities you face every day, we can set you and your firm up for BD success.
“Phil Cox is a tremendous coach and advisor for IP attorneys. He has been instrumental in helping me build the infrastructure and systems I need for my business development. Phil has provided me with a wealth of knowledge and has helped build my confidence as I work to grow my IP firm and practice, and coaching sessions with Phil are always a joy.”
Steven Cooper
Partner, Ware, Fressola, Maguire and Barber, Monroe, CT
“Phil is a brilliant business development coach, a trusted advisor, and just a really great person. I’ve been a client of Phil’s for ages now, and Phil is instrumental in rightsizing my practice into a boutique IP law firm. More specifically, Phil’s knowledge regarding systematizing CRM workflows and nurturing IP law clients is invaluable. I cannot recommend Phil enough.”
Brian Russ
Brian Russ Law, Sacramento, CA
“Phil can really help your business grow! We have been working with him since our young firm was established and he helped us a great deal to develop it. His dedication to understanding our business strategy, our goals and strengths, and helping us promote our business through his in-depth understanding of the IP business and IP community, made our confidence, client base and visibility as a firm grow with lightning speed.
He is extremely creative, positive while still being realistic, motivating and energetic, and he will get the best out of your team for sure. If you are looking for someone to help you better stream your IP business ideas, put them into action and make them work, look no further, Phil is your guy and he will certainly become your friend as well!”
Andrej Bukovnik
Partner, Bukovnik & Kulbaba, Brussels, Belgium
Find the right mindset
Establishing a healthy, realistic mindset for approaching business development work that helps us set realistic, specific, measurable short- and medium-term goals. We’ll also identify the approaches that feel right for you that can help you meet these objectives.
Lock in your Perfect Target Market
Prospects that are most likely to turn into clients are your Perfect Target Market. By identifying what makes these leads unique, you’ll be able to prioritize your BD efforts accordingly.
Learn the theory and practice of BD
My lessons teach you both the context and practical techniques of selling. This gives you solid foundational knowledge in BD that you can rely on as you practice the skills and refine your approach.
Establish tools and systems
I’ll guide you in setting up standard operating procedures to keep leads coming in, nurtured, and followed up with over the long term. We’ll also make sure you have the foundational systems, communication tools, project management software, and client analysis tools to make following through on BD tasks faster and easier.
Heighten your selling skills
IP is a crowded market. My coaching focuses on helping you identify likely clients, prioritize prospects, hone your messaging, and pitch the right services to the right people in the right place at the right time.
As your teacher, guide, and strategist, it’s my job to help you think creatively about business development and provide accountability, discipline, and structure as you carry out the BD tasks and workflows we identify together.
Let’s get started.
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