Business Development Consulting
Branding, communications, content, CRM, market intelligence, and rankings consulting for IP firms
Not all firms have the business development knowledge, skills, systems, and resources to grow at the rate they want.
That’s where we come in.
“Phil is a top-notch marketing consultant who understands both the people and numbers sides of his craft. He has helped us improve our marketing presentation and focus for over six years. In addition to coaching, he led our efforts to implement both a new website and CRM system. We have really valued being able to trust Phil with tasks that are not our core functions as IP attorneys. We know that we can practice law and Phil will deliver the goods. Plus, his focus on IP law allowed him to provide value in short order. On top of all that, he is genuinely fun to work and spend time with.”
Patrick Hely
Partner, Caribbean IP, West Palm Beach, FL
“We have worked with Phil for many years and he has been instrumental in getting us focused in on the business development activities that really work. Helping us identify where we should spend our limited time and money, especially in conference and business trips, is invaluable. I don’t know of anyone more knowledgeable about marketing for IP attorneys.”
Sergio Ellmann
IP Partner, Marval O'Farrell & Mairal, Buenos Aires, Argentina
“We hired Phil to provide insight into both the health and inertia of our IP group, and to make recommendations for business development strategy, based on our circumstances. The work was excellent. Most remarkable was seeing our business presented back to us so clearly. He grasped who we are immediately. His recommendations gave us the insight we needed to move forward with a clear vision and confidence.”
Brian Brokate
Partner, Gibney, Anthony & Flaherty, New York, NY
“Phil helped my firm reach the top tier in several IP-focused rankings in our early beginnings, including Chambers Latin America, WTR 1000, Legal 500, and IP Stars. His strategic and systematic approach helped us understand what needed to be done, which parts of the process were the most important, and how to get organized to continue growing on the ranking submissions and make it far less painful.”
Virginia Cervieri
Senior Partner at Cervieri Monsuárez, Montevideo, Uruguay
À la carte BD consulting services
It’s not always practical or efficient for firms to train in-house personnel in BD, especially in a specialized field like IP.
When this is the case, our one-stop-shop makes it possible to outsource one specific component of your marketing, the entire process, or something in between.
This gives you the ability to highlight the very best of your firm without drawing your specialists away from the legal work and client experience that help you stand out.
After collaborating on a strategic direction for your firm, we follow through with customized services provided by the most experienced consultants in the IP industry to execute the tasks that build trust.
Branding
To truly stand out in the competitive IP landscape, your firm needs a crystal-clear understanding of who you are and the unique value you’re bringing to clients.
We lead IP firms like yours through branding, positioning, and messaging development to create a unified outward-facing vision and voice that embodies your core values, strengths, and culture.
We can also coordinate design services to accompany this update for assets like:
- Logo
- Website
- Presentation templates
- Pitch materials
Communications and content
Demonstrating leadership is especially important in the IP space, where technical expertise is coveted.
We will work with you to create a robust content strategy that includes articles, webinars, speaking opportunities, and social media efforts that can help your firm and attorneys showcase and sell their specialized skills and highlight the firm’s core competencies.
Working with former IP journalists and lawyers, we bring unparalleled industry expertise to your firm to guide:
- Content production
- Copy editing
- Ghostwriting
- Audience and channel strategy
- LinkedIn profiles and content
Discuss communications and content
Law firm rankings
Being recognized by Chambers, Legal 500, WTR1000, IAM Patent 1000, and Managing IP Stars can directly affect your firm’s image and competitive edge.
Save time, get noticed, and make the whole process less painful with support from our team of rankings experts.
Give your firm’s submission the time and consideration it deserves. We craft well-written, persuasive submissions that improve your results by applying the right skills, insights, and researcher relationships.
CRM and market intelligence
Properly managing data for your clients, referral network, and leads is critical for building meaningful BD relationships. The challenge is unlocking what “properly” means for your firm.
By looking at your various business development data sources, current software systems, and staff skills, we can build a bespoke, centralized CRM dataset and system that facilitates smarter, more efficient growth decisions using business intelligence data.
Discuss CRM consulting with Phil
Expert help to take you further
Whether you’re looking for support in just one area or across multiple aspects of your business development, consulting services can be a useful tool for improving your firm’s output and meeting your goals.
We’re here to lend you our expertise so you can showcase your specialized skills and talent in the best possible light.
Want to learn more about our consulting services?
Schedule a call with Phil